Our Plan for Sustainability

We aren't kidding ourselves about our carbon footprint. We know that there is much work to do to offset the impact of our sourcing, manufacturing and distribution on the environment. This 'Project Planet' is planned in three phases:

(1) Align our processes as closely as possible with B-Corp guidelines.

(2) Track and measure the footprint of our Ginger drinks with an accredited partner.

(3) Communicate with our ingredient suppliers -specifically our Ginger Root farmers in Uganda - to understand how we can best support their livelihoods and productivity. This isn't necessarily as simple as 'buy machinery' or 'provide more seeds'; we will be led by the farmers themselves.
So: we want to take a longer-term approach to protecting the environment and supporting development in East Africa. We hope that our demand for Ginger (with extra financial support) will help farmers expand and streamline their operations, which in turn helps the environment by boosting local ecology and providing a natural buffer for the groundwater table.

That's the ambition! And we are excited to get started.

Our Sustainability Work To-Date

We have held the environment front-of-mind through our Ginger drinks launch process.  Here are a couple of highlights:

Initiative 1: The Aluminium Can
Here in the UK, we have tight, closed-loop recycling for Aluminium cans. In 2020, 82% of cans were recycled, with some estimates as high as 90%. Aluminium recycling is also a growth area in the UK. Expanding capabilities led to a 6% increase in recycling efficiency from 2019-20.

Producing the metal from Bauxite takes a lot of energy, but once it is produced it is the cleanest, and easiest-to-recycle packaging available, requiring 60 to 90 percent less energy than bottled recycling.
So if the closed-loop system gets tighter still, we will be looking at a 90-100% efficient Aluminium economy. That's why we chose cans! Obviously they look cool, too, and are fun to crack open.

Initiative 2: Reusing the Cold-Press Pomace

We wanted to find a compelling use for the by-product of our cold-press operation: a load of semi-dry, organic pulp matter (pomace).

We personally delivered about 600kg of this pomace to Burrow Farm (near the manufacturing site in Devon) to help fuel their organic operation, Open Air Dairy. We are crossing our fingers that this pulp proves to be the perfect fertiliser!

Thank you to Neil and the team at Burrow Farm for embracing the experimentation - and our environmental ambitions.