Three years ago, Will woke up from a general anaesthetic and decided – one day – to shake up the world of
non-alcoholic Ginger Beer.
The idea was simple: bridge the taste gap between the sickly-sweetness of existing Ginger Beers and the zingy punch of a Ginger Shot.
In Summer 2020, he finally started brewing and tinkering with Ginger flavour. By batch 25, the recipe was getting close; he left his management consulting job and founded The Root Co in Feb 2021.
Now he makes drinks full-time: trying to revolutionise Ginger Beer, yes, but also overhauling the 'normal' way of doing things by cold-pressing everything. And keeping the recipe simple, natural and healthy.
"I am extremely proud of the distance we have covered in the last three months. We have jumped over our fair share of hurdles to produce a great-tasting drink in a good-looking can.
We are now ready to face the next challenge. This is just the beginning for The Root Co. On we go!"
- Will, Founder