Our Founder

Three years ago, Will woke up from a general anaesthetic and decided – one day – to shake up the world of

non-alcoholic Ginger drinks.

 

The idea was simple: bridge the taste gap between the sickly-sweetness of existing Ginger Beers and the zingy punch of a Ginger Shot. 

 

In Summer 2020, he finally started brewing and tinkering with Ginger flavour. By batch 25, the recipe was getting close; he left his management consulting job and founded The Root Co in Feb 2021.

Now he makes drinks full-time: trying to revolutionise Ginger drinks, yes, but also overhauling the 'normal' way of doing things by cold-pressing everything. And keeping the recipe simple, natural and healthy.

 "I am extremely proud of the distance we have covered in the last few months. The feedback has been fiery, and we are slowly expanding our retailer footprint.

 We are looking forward to the next challenge. This is just the beginning for The Root Co. On we go!"

 - Will, Founder 

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"Even as early as recipe number ten, we had a fresher, spicier and more-natural tasting Ginger Beer than anything we had tried before"

- Will, Founder

February & March 2021

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Will strides confidently into the world of Ginger drinks, and starts sampling activities across London via bicycle delivery. We launch our first stall in Camden Passage, collecting feedback to nail down our recipe.
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April & May 2021

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Things kick off! We import one tonne of fresh Ugandan Ginger and move through the gears to produce 16,000 cans of cold-pressed East African Root Ginger Beer. We launch our website and start selling! 
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Summer 2021

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We manage to onboard over 40 retailers to sell our Ginger Beer. We supply Simon (Will's brother) & Sophie's wedding in Suffolk. And we get our branded sticker on the back of Billy Root's cricket bat.
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Autumn 2021

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We continue building The Root Co brand at cool pop-ups, and by sponsoring Will's mixed netball team. We then source another tonne of Ginger from Tanzania, and go back into production; creating the Kick!
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 Follow the journey and   #rootforus on Instagram